Strategy for the expansion of a global entertainment media at European level
Summary
An entertainment company, but with total analysis and capillarity in the territory, is a relevant media for citizens with respect to leisure possibilities and trends in certain areas.
In this case, the company MediaEurope* was able to interpret that the key was to identify the right channels and to transmit quality information to its citizens.
ST strategy helped manage the situation of hypergrowth and entry into new countries.
Multinational company in the cultural sector
International expansion plan
Reorganize key areas of the company and focus on key points
The complete story
Opportunity
Although most companies in the sector are very niche in terms of entertainment and trends in large cities, the company follows the same business model in all the relevant cities around the world.
Despite being a traditional sector, the company is positioned as a modern media outlet and – although with a lot of rigour and professionalism – very close to the public.
Once the most important points were detected to be able to expand the model, replicate equipment and, above all, the knowledge of the new territories with the necessary agreements with local partners, the expansion was carried out.
Changeover points
Based on the analysis carried out by ST strategy, a strategic plan was designed that should allow the company to expand.
- Organizational structure in new countries: It was vitally important to identify a pattern for establishing oneself in each new country. A basic structure was created with the profiles that best fit and the subsequent growth of the team depending on the needs of each territory.
- Financial structure: Carrying out various financial analyses in order to carry out the strategy, taking into account financial need and future cash flow.
- Product adaptation within the community: It was essential to generate models to validate the adaptation of products depending on the age groups and to be able to analyse their real penetration.
Recommendations
ST strategy made different recommendations within the framework of the company’s strategic plan. Some turned out to be quick wins, which were able to generate an impact quickly. The following stand out:
- Basic organization for new countries.
- Creation of a new organizational chart based on productivity.
- Creation of a penetration identification methodology.
- Leverage the company’s internal database to optimize outputs.
- Study of profitability and financial need to enter new territories due to the necessary cash flow.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real