Advice on the fundraising of a digital parcel-shipping platform
Summary
ST strategy advised the company on its first funding round with external investors.
The growth of e-commerce has multiplied parcel volumes, but comparing carriers, prices and delivery times is still a slow and opaque process for both consumers and online shops.
ShipCompare* developed a platform to compare and book shipments in a few seconds, with automated insurance, labels and invoicing, and integrations with the main e-commerce platforms.
ST strategy advised the company on its first opening of capital to external investors.
Logistics and e-commerce
Fundraising
Technology platform
The full story
Opportunity
After a first stage funded by the founders, the company had validated its product in Spain, Andorra and Portugal and was moving from consumer to business customers.
To accelerate this growth and its international expansion, it needed to bring in capital from venture capital funds or corporate investors.
Recommendations
Based on the analysis carried out by ST strategy, we worked on the fundraising process:
- Financial plan: Review and rebuild of the business plan, with financing scenarios through equity and convertible notes.
- Documentation: All the documents needed to go to market were prepared in English (Information Memorandum and Teaser).
- Investors: Screening of more than one hundred European venture capital funds and corporate investors, outreach, meetings and process follow-up with regular reports to the client.
- Learnings: Analysis of market feedback on stage, ticket size and competitive positioning to guide the company’s next steps.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.