Advice on the capital increase of a home renovation proptech company
Summary
ST strategy advised the company on raising funds to scale its digital model.
Renovating a home is still a complex experience for the client: multiple contacts, unclear budgets and uncertain timelines. Digitalising the process is a major opportunity for the sector.
HomeRenova* developed an omnichannel renovation and interior design platform with a single point of contact: digital lead generation, budgeting, personalisation, a furniture and materials marketplace and a private area to follow the works.
ST strategy advised the company on its capital increase and on public financing alternatives.
Proptech
Capital increase
Public financing
The full story
Opportunity
The company needed resources to develop the marketplace, strengthen marketing and prepare the international expansion foreseen in its business plan.
Recommendations
Based on the analysis carried out by ST strategy, we worked on the fundraising process:
- Financial plan and valuation: Preparation of the business plan and the approximation of the company’s value.
- Documentation: All the documents needed to go to market were prepared in Spanish and English (Information Memorandum and Teaser).
- Investors: Screening and outreach to around 200 national and international funds, banks and specialised investors, and preparation of complementary public financing.
- Strategic recommendations: Interim review of the process and a final report with the levers to improve investor appeal: commercial traction, model focus and management information.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.