Advice on the financing of a company in the urban mobility sector
Summary
ST strategy advised on the company’s capital increase.
Companies in the urban mobility sector mainly focus on creating vehicles at a competitive price with the necessary basic features.
For this reason, the company ElectricScooter* was able to seize the great opportunity to develop a high-end scooter, based on other features, prioritising user safety and with a differential technological component. Design, styling, components and materials also play an important role in the vehicle developed.
Urban mobility
Capital increase
High-end product
The full story
Opportunity
Once the market need was detected regarding the desire to offer a high-end product, as is also the case in the automotive or watch sectors (among others), the company developed a high-performance vehicle with all the necessary technology. The needs in terms of team, commercialisation and market positioning required a relevant investment.
The company was seeking advice at this stage of the process regarding its financing.
Recommendations
Based on the analysis carried out by ST strategy, work was done on the financing that would allow the expected growth.
- Investment strategy: We worked on the type of partner wanted for this round and subsequent rounds, taking into account the stage, needs and long-term project.
- Documentation: All the necessary documents were prepared to go to market and carry out the subsequent capital increase (Information Memorandum, Business Plan, Valuation, Screening and Teaser).
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.