Advice on the seed round of a plastic-free online supermarket with returnable packaging
Summary
ST strategy advised the company on preparing and launching its investment round.
The reduction of single-use plastics and packaging regulation are driving circular consumption models. The challenge is making them convenient and scalable for consumers and businesses.
ReturnMarket* is a plastic-free online supermarket using returnable glass containers, with integrated reverse logistics that collects empty containers on the same delivery trip. It sells to consumers and to companies, which receive an environmental savings report.
ST strategy advised the company on its seed round.
Circular economy
Seed round
Reverse logistics
The full story
Opportunity
After validating the model in the Barcelona area, the company was preparing a round to grow and needed to professionalise its investor materials and reach national and international funds.
Recommendations
Based on the analysis carried out by ST strategy, we worked on the process:
- Investor presentation: Detailed review of the pitch deck: competition, reverse logistics, milestones, cap table, projections and key investment highlights, with clearer positioning of the business channel.
- Financial plan: Preparation of a five-year business plan, separating B2B and B2C channels.
- Investors: Screening of national and international venture capital funds focused on impact and consumer, with tickets, focus and relevant deals, plus financing alternatives.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.