Financial plan and strategic reflection for the launch of a matcha bar concept
Summary
ST strategy helped the founders define the business model and financial plan of a project that is now a reality.
Matcha and functional drinks have moved from niche products to a global trend linked to wellness and sport. Major European cities are seeing new take-away concepts inspired by Tokyo’s matcha bars.
MatchaCorner* is a small-format retail concept in Barcelona focused on premium matcha and functional drinks, with the ambition of growing to several stores and developing own-brand products.
ST strategy supported the founders in defining the business model and financial plan before opening.
A global trend
Validating the concept before opening
Growth scenarios
The full story
Opportunity
The founders were clear about the product and positioning, but needed to validate and structure the concept before investing: location, pricing, staff, equipment, break-even and investment per store.
They also wanted to understand how the project should grow and what resources each stage would require.
Work axes
Through several working sessions, ST strategy addressed three axes:
- Vision and product: Definition of the value proposition, the menu and positioning against benchmark competitors.
- Client and location: Target client profile and criteria for selecting premises.
- Business model: Pricing, cost structure, marketing and initial investment per point of sale.
Recommendations
ST strategy delivered the financial plan and the key reflections to move the project forward:
- Financial plan with income statement, balance sheet and cash flow.
- Growth scenarios with one, three and ten stores, plus optimised versions.
- Competitor benchmark to test sales assumptions.
- Break-even and investment needs for each stage.
- Reflections for opening and subsequent expansion.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.