Advice on the entry of a strategic partner into an edtech company serving publishers
Summary
ST strategy advised the shareholder on the search for partners to finance the company’s growth.
The digital transformation of educational publishing requires publishers to produce print and digital content simultaneously, integrate learning platforms and bring artificial intelligence into their processes.
EduPublishing* was born from a publishing group’s digitalisation project and offers a SaaS solution to produce hybrid content from standard layout tools, a learning platform and AI tools for editors, teachers and students. It already works with publishers in Spain, Europe and Latin America.
ST strategy advised the shareholder on the search for a strategic and financial partner for the company.
Edtech
Strategic partner entry
SaaS for publishers
The full story
Opportunity
The shareholder wanted to bring in partners contributing capital, sales capacity and sector knowledge to accelerate the company’s growth as a stand-alone business.
Recommendations
Based on the analysis carried out by ST strategy, we worked on the process:
- Financial plan and valuation: Preparation of the business plan, approximation of value and a phased financing structure (convertible loan followed by a later round).
- Financing alternatives: Analysis of the public financing and investment instruments available at Catalan, Spanish and European level.
- Documentation and investors: Preparation of the Information Memorandum and Teaser, and outreach to family offices, venture capital funds, corporates and large international publishing groups.
- Negotiation: Support in analysing the letters of intent received, the scenarios for a majority partner’s entry and the due diligence.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.