Advice on the acquisition of companies for a company in the specialised media sector
Summary
ST strategy advised on the acquisition of several companies.
The specialised media market has been consolidating relatively quickly in recent years, and it is important to identify opportunities that can complement the offering in each territory. Specific knowledge of the territory and market penetration are key to identifying the companies to be acquired.
For this reason, MediaSpecialist* and its shareholders decided to go to the market to look for several companies that would complement and improve their penetration and add a complementary service offering.
Specialised media
Acquisitions
Inorganic growth
The full story
Opportunity
Once the need to grow not only organically but also inorganically was identified, the company designed, together with ST strategy, the type of companies that could be acquired, always under a set of KPIs defining the minimum requirements for a potential offer.
The company was seeking advice at this stage of the process regarding its market consolidation through the acquisition of new companies.
Recommendations
Based on the analysis carried out by ST strategy, work was done on the acquisition of companies that would allow the expected growth.
- Acquisition strategy: Work on the type of company to be acquired, first analysing the client and the desired synergies, complementarity or new business lines to be covered.
- Screening and process: Screening was carried out based on the previous point, identifying potential targets and the rationale for each. The company was supported in contacting potential targets, initial meetings to assess feasibility, business valuation, the offer presented, the negotiation process and the clauses required for the final agreement.
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real.