Advice on the financing and strategy of a company that has developed a high-precision device for the mediation of people’s feet

Summary

ST strategy helped the company once the device was developed and all the competitive advantages analyzed. Advised on the capital increase and the company’s strategy.

Footwear companies in general (but mainly online) have a problem in customer returns due to the difficulty of sizes and the type of feet. Today, more than 52% of the footwear purchased is pure online.
In this case, the company SizeShoes* was able, a few years ago, to perfectly understand the need to create a solution that would accurately mix the feet of each consumer profile and recommend the exact size for each type of brand and model you want to buy.
ST strategy helped the company once the device was developed and all the competitive advantages analyzed. Advised on the capital increase and the company’s strategy.

Innovate in a traditional sector

Reverse logistics

Shoe size

The complete story

Opportunity

Once the market need was detected, the result of an entrepreneur close to the world of fashion and footwear, developed the device with all the necessary technology for a perfect measurement and subsequent recommendation of sizing based on each type of foot, taking into account height, width and length.
This was a patented technology, which made it possible to drastically reduce the cost of returns to companies, beyond offering a great service to the end consumer.
The company was searching for advice at this stage of the process regarding its financing and the commercial strategy of the business.

Recommendations

Based on the analysis carried out by ST strategy, a series of actions were designed to provide the company with a fit in the market and the financing that would allow the expected growth.

  • Team: We worked on the organizational chart and preparation of a high-value team to be able to move the project forward.
  • Market presence: The type of agreements that had to be sought and what should be the proposal to them.
  • Documentation: All the necessary documents were prepared to go on the market and be able to carry out the subsequent capital increase (Information Memorandum, Business Plan, Valuation, Screening and Teaser).

* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real