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We share with you the strategy knowledge that we are acquiring and analyzing thanks to our clients and environment.

Why the Discounted Cash Flow (DCF) method is usually the most representative way to understand the value of a company

Why the Discounted Cash Flow (DCF) method is usually the most representative way to understand the value of a company

Imagine a buyer shows interest in your company. You’ve been working on it for years, but have you ever really asked yourself: what is it **worth**? Emotional attachment might lead you to idealise (or overestimate) its value, and the buyer’s offer might not meet your expectations.

Fortunately, among the many valuation methods out there, there’s one that stands out for mature businesses: the **DCF method**.

Synergies in M&A: The Thin Line Between a Gem and a Mirage

Synergies in M&A: The Thin Line Between a Gem and a Mirage

In the world of M&A, there’s one universal word that seems to justify everything: synergy. It’s repeated in presentations, pitches, and boardrooms as if it were the ultimate guarantee of success. But the uncomfortable question remains: do these synergies really materialize? And more importantly, when do they create value… and when do they destroy it?

How should we interpret the AIDA method in 2021?

How should we interpret the AIDA method in 2021?

How should we interpret the AIDA method in 2021?We analyzed the shortcomings of the method today, the main proposals that have been put forward and what changes organizations need to make in order to adapt correctly. A few weeks ago, during the course of a meeting, a...

Cash Flow: Essential, powerful and devastating

Cash Flow: Essential, powerful and devastating

Cash Flow: Essential, powerful and devastatingWe all know or easily estimate how much our company’s bill, but do we know how much the company really earns? Do we know what our actual cash generation is and how it is generated? We would like to start with a statement...

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