Advice on the sale of an e-commerce company selling outdoor furniture
Summary
Generic furniture e-commerce has a difficult survival in the market, unless they specialize in specific markets and with relevant agreements or competitive advantages. For this reason, the company MueblesExterior* specialized in medium-high range outdoor furniture. The key to the company is the import of raw materials from other countries with individual agreements with each of the suppliers depending on the materials.
ST strategy advised on the sale of the company.
Exterior furniture
Sale of the company
Stock management
The complete story
Opportunity
Once the market need was detected regarding the desire to offer medium-high range outdoor furniture at competitive prices but with high quality, MueblesExterior* made tailor-made agreements to be able to solve this market space in online shopping.
The company was seeking advice regarding the sale of the business.
Recommendations
Based on the analysis carried out by ST strategy, we worked on the financing that would allow the expected sale.
- Selling strategy: Work on the type of buying company taking into account potential synergies and value
- Documentation: All the necessary documents were prepared to go on the market and be able to carry out the subsequent selling (Information Memorandum, Business Plan, Valuation, Screening and Teaser).
* The confidentiality of our clients is a priority of the company. Although we have changed their names, the information is real