by David Suriñach | Jul 4, 2021 | Blog_EN
How should we interpret the AIDA method in 2021? We analyzed the shortcomings of the method today, the main proposals that have been put forward and what changes organizations need to make in order to adapt correctly. A few weeks ago, during the course of a meeting, a...
by Jordi Trunas | Jul 4, 2021 | Blog_EN
Cash Flow: Essential, powerful and devastating We all know or easily estimate how much our company’s bill, but do we know how much the company really earns? Do we know what our actual cash generation is and how it is generated? We would like to start with a statement...
by David Suriñach | Mar 30, 2021 | Blog_EN
The first three questions we ask our customers It is no coincidence that when we start a relationship with our customers, we always ask them the same questions. The answers to these questions already give us a clear indication of some of the issues we should address...
by Jordi Trunas | Feb 2, 2021 | Blog_EN
Quick move or consistent strategy? When a company sees clear threats, it must make the decision whether to go for creating a long-term strategy or to try a quick move but without repercussions over time. Today more than ever, in a pandemic situation of constant...
by David Suriñach | Feb 1, 2021 | Blog_EN
SWOTs have a second part When the democratization of a concept sometimes leads to the misuse of a methodology. Now that we are at the beginning of a new year, it is the moment in which many companies decide to think about where their future should be directed the...
by Jordi Trunas | Dec 2, 2020 | Blog_EN
The importance of financial health Financial control is a primary asset, although in most cases it is considered the company’s main problem Is it possible to generate profits without considering the financial health of the company? The answer is yes. Is it...
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