The first three questions we ask our customers

The first three questions we ask our customers

The first three questions we ask our customers It is no coincidence that when we start a relationship with our customers, we always ask them the same questions. The answers to these questions already give us a clear indication of some of the issues we should address...
SWOTs have a second part

SWOTs have a second part

SWOTs have a second part When the democratization of a concept sometimes leads to the misuse of a methodology. Now that we are at the beginning of a new year, it is the moment in which many companies decide to think about where their future should be directed the...
A company’s purpose

A company’s purpose

A company’s purpose We are very used to hearing the triad of vision, mission and values. The time has come to reclaim the purpose of companies and the importance of defining it. We are going to do the exercise of imagining that today we got up very early. We...
What is strategy?

What is strategy?

What is strategy? We review the concept of strategy, why it is important within the corporate sector and what factors have a clear impact on it. We are very convinced that you have heard the term strategy hundreds of times, but when the time comes to define it...