The first three questions we ask our customers

The first three questions we ask our customers

The first three questions we ask our customers It is no coincidence that when we start a relationship with our customers, we always ask them the same questions. The answers to these questions already give us a clear indication of some of the issues we should address...
Quick move or consistent strategy?

Quick move or consistent strategy?

Quick move or consistent strategy? When a company sees clear threats, it must make the decision whether to go for creating a long-term strategy or to try a quick move but without repercussions over time. Today more than ever, in a pandemic situation of constant...
SWOTs have a second part

SWOTs have a second part

SWOTs have a second part When the democratization of a concept sometimes leads to the misuse of a methodology. Now that we are at the beginning of a new year, it is the moment in which many companies decide to think about where their future should be directed the...
The importance of financial health

The importance of financial health

The importance of financial health Financial control is a primary asset, although in most cases it is considered the company’s main problem Is it possible to generate profits without considering the financial health of the company? The answer is yes. Is it...
A company’s purpose

A company’s purpose

A company’s purpose We are very used to hearing the triad of vision, mission and values. The time has come to reclaim the purpose of companies and the importance of defining it. We are going to do the exercise of imagining that today we got up very early. We...
Automatic management and direction

Automatic management and direction

Automatic management and direction A well-defined strategy and an appropriate management model are two key factors in managing the company’s day-to-day business. At a corporate level, it is thought that if an aspect works, it is better not to give it too much...